Meaningful research participation by Assistant Professor Dr. Abdullah Mahmoud in an international conference
Assistant Professor Dr. Abdullah Mahmoud Abdullah – Associate Dean of the College of Administration and Economics for Scientific Affairs at Samarra University, participated in the international conference. The panel under the title “Modern Trends in International Relations, Media, Social and Educational Sciences was held in the Turkish capital, Ankara, within August’s first and second days.
Mahmoud’s participation came through his paper entitled “The Role of Marketing Improvisation in Achieving Marketing Excellence,” which aimed to know the contribution of marketing improvisation to achieving marketing excellence by identifying the nature of the correlation, influence, and contrast between the study variables.
The paper used a questionnaire tool to collect data; then, the SPSS program was used to analyze the data.
He reached a set of results, the most important of which were: The existence of a significant correlation and a significant effect between marketing improvisation and marketing excellence in the researched companies.
It is noteworthy that the conference was organized by the Arab American University in Palestine and the Scholar Foundation and sponsored by the College of Arts at Samarra University.
